The terms described below (hereinafter “Privacy policy”) apply to all areas of commercial activity of Alpine Brewing Company (hereinafter “Alpine Brewing Company’, “we” and “us”). For users of the site,, these terms apply in addition to the General Terms and Conditions of Sale and the General Terms of Use.
These are accessible as follows:
- General Terms and Conditions:
- General Terms of Use:
Our Data Protection Policy provides information about the data processing undertaken if you provide your personal data when you visit our website and/or use the online services provided. Our Data Protection Policy also details the storage of data through the use of cookies and third-party data storage.
The Data Protection Policy may be subject to changes. It is accessible at any time in our stores and on our website (hereinafter the “Site”). This current version of the Data Protection Policy supersedes any other version and any other contradictory document.


How is your personal data collected?
The personal data you provide at the time of purchase in store or by using the online services on our Site, specifically your user account, is processed by Alpine Brewing Company. In addition, some data, mainly of a technical type, is automatically stored when you visit our Site and/or use our online services.

How much personal data must | share?
To order a product from our Site, you must have a “hellowhale” account (hereinafter “hellowhale account”). To create this, you must provide an email address, create a password, provide some personal data (such as your first and last names, a full address in Switzerland) and accept our General Terms and Conditions.

What personal data is collected by
When you create a hellowhale account on our Site, we are required to collect and store the following personal data:
personal data:
- Email address
- Last name, first name
- Full address in Switzerland (Street, Postcode, City)
- Agreement to the General Terms and Conditions of Sale
- Information about newsletter subscription
- Consent to receive advertising
We additionally collect and store some other information related to the hellowhale account (including its creation date and user name) as well as information about your purchases (including time and date of purchase, type, quantity and value of the products bought, shopping cart, shopping cart abandonment and purchase history).
Whether you use our online services or not, we collect and store certain data each time you access our Site, specifically the anonymised IP address of the connected device as well as the time and date when the server was contacted. Also see sections II and III below.

How is your personal Data used?
If you provide your email address at the time of purchase, this address, along with the information about the purchase made, will be used to contact you in the event of a product recall.
Your personal data collected via your hellowhale account is processed by computer, allowing the management of your orders and your user account. This data also allows us to contact you directly in the event of a product recall. Additionally, if you are in agreement, Alpine Brewing Company may send you personalised offers related to your interests.
Data collected by Alpine Brewing Company through the use of your hellowhale account or by visiting our Site is processed for marketing purposes provided that the related cookies are enabled (see below). For details about third-party data collection, see section III below.
Data collected by Alpine Brewing Company may also be used by for statistical analysis and quality control purposes by customer services. For more details about personal data collection by Alpine Brewing Company, refer to the section “What personal data is collected by” above.
Furthermore, if payment is not made, your personal data may be communicated to debt recovery agencies.

Who will use your personal data?
Data collected Alpine Brewing Company may also be used for statistical analysis and quality control purposes by customer services. For more details about personal data collection Alpine Brewing Company, refer to the section “What personal data is collected” above.
In order to comply with the laws and regulations in force, we may also transmit your personal data at the request of courts or by order of the competent authorities, or as otherwise required by law.
Furthermore, if payment is not made, your personal data may be communicated to debt recovery agencies.
How is your personal data protected?
We take every precaution to maintain the security of your personal data, for example, to prevent its disclosure to unauthorised third parties. For this reason, we implement all necessary security measures on our computer devices.
Your personal data will never be sold to third parties.

What are your rights?
In accordance with the provisions of articles 5, 8, 12 and 15 of the Federal law of June 19, 1992 on data protection, you have a right of access, correction, blocking and deletion of personal data about you, which you can exercise by addressing a letter to: Alpine Brewing Company, Morystrasse 10, 3970 Salgesch (please include a copy of your identity card with your letter) or by sending us an email via our Contact Page.
If you want Alpine Brewing Company to use an email address different from the one originally provided in future communications with you, you may contact us via the email address indicating the new email address that you wish us to use. We guarantee access to your personal data during the period that it is kept. You are free to request the deletion of your personal data at any time.
Arequest to delete an account should be directed to the following email address: or by post to Alpine Brewing Company,Morystrasse 10, 3970 Salgesch.

How long is your personal data stored for?
Your personal data is retained appropriately to ensure compliance with the laws in force or as long as it meets a need in terms of the purposes for which it was collected. We will erase your personal data as soon as it no longer serves its original purpose and, except for any legal obligation, at the end 3 years of inactivity.
Who is the data controller?
For any question or difficulty with a purchase made or to be made on the Site, you can contact our customer contact centre by:
- Email:
- Post: Alpine Brewing Company, Morystrasse 10, 3970 Salgesch
- If you already have an account on the Site, you can visit the “My account” section.


What is a cookie?
A“cookie’ is a file that is installed on your device, allowing the storage of information about your browsing on our website (language settings, connection time, pages visited, etc.). We can consult this data, for example, to facilitate your browsing on our Site. In the interest of transparency, the paragraphs below aim to give you an exhaustive list of the cookies we use, and to offer a solution to suit you. We draw your attention to the fact that sharing your device with other people is likely to modify the personalised nature of the cookies.

What types of cookies are used by
We use “cookies” to facilitate your browsing. This includes the following cookie types:
- cookies used as “shopping cart”
- “user session” (SessionID) cookies
- cookies intended to register the user’s language to facilitate browsing
- flash cookies containing strictly required elements to operate a media (audio or video) player, corresponding to content requested by the user.
We may also use cookies to get information about the products, services and pages you visit. These cookies allow us to offer you personalised content and to show targeted advertisements relevant to you when you visit our Site.
These cookies can be configured as you wish, as described in the section below. If you do not accept cookies to allow us to identify the products,services and pages you visit, the content of your browsing will not be customised, and the advertisements shown may not be of interest to you.

Does allow third parties to use cookies while you are browsing?
This Site uses Google AnalyticsTM, a website analysis service provided by Google Inc. Google Analytics uses cookies, which are text files placed on your device, to help the website to analyse usage of the site by its users and to produce statistics. The data generated by the cookies about your use of the site (including your IP address) is transmitted and stored by Google on servers in the United States. Google uses this information to evaluate your use of the Site, to compile reports on site activity for its publisher and to provide other services related to site activity and internet usage. Google may communicate this data to third parties in case of legal obligation or where third parties process this data on behalf of Google, including the publisher of this Site. Google will not associate your IP address with any other data held by Google. You can disable the use of cookies by selecting the appropriate settings in your browser (see below). However, such deactivation could prevent the use of certain features of this site. By using this website, you expressly consent to the processing of your personal data by Google under these terms and for the purposes described above. To view Google’s Privacy Policy, click here.
Google adheres to the data protection principles of the EU-US “Privacy Shield” established by the European Commission on July 12, 2016. These principles, negotiated between the American authorities and the European Commission in 2016, are essentially based on those of the Directive 95/46 of October 24, 1995 and ensure adequate protection for the transfer of data from the European Union to companies based in the United States.

How to make choices about cookies?
Accept / Refuse cookies from this Site
- Browser settings and consequences of your choices:
Several options are available to you for managing cookies. At any time, you can indicate and change your wishes in terms of cookies, via the Help section on your browser’s toolbar. It tells you how to refuse new “cookies” or receive a message informing you of their use, and even how to disable “cookies” either completely or according to their issuer. You can also delete cookies manually.
You may also choose to disable or delete similar data used by ancillary software in your browser, such as Flash cookies, by changing the settings of such software or by visiting the software publisher’s website.
Caution: it is possible that these browser settings may prevent access to some content or significantly disrupt your browsing and the services you expect from our site. Where applicable, we decline any responsibility for the consequences of the degraded behaviour of our site resulting from the blocking of cookies required for its operation.
- Your internet browser options:
Each browser offers a configuration process for cookie management. It is described in your browser’s Help menu, which will tell you how to express your wishes in terms of cookies:
For Internet Explorer™ : open the “Tools” menu, then select “Internet options”; click on the “Privacy” tab, then the “Advanced” tab and choose the desired level; or follow this link:
For Firefox™: open the “Tools” menu, then select “Options”; click on the “Privacy” tab and then choose the options you want; or follow this link:
For Chrome™ : open the configuration menu (spanner/wrench logo), then select “Options”; click on “Advanced Options” and in the “Privacy” section, click “Content settings” and choose the options you want; or follow this link:
For Safari™ : choose “Safari > Preferences” then click on “Security”; in the “Accept cookies” section, select the options you want; or follow this link:
For Opera™: open the “Tools” or “Settings” menu, then select “Delete private data”; click the “Detailed Options” tab, and then choose the options you want; or follow this link:
- Your mobile phone options:
To specify whether or not Safari™ accepts cookies:
1. On the main screen, choose “Settings > Safari”.
2. Tap “Accept cookies” and choose from “Never”, “Visited sites” or “Always.”
To clear all cookies in Safari:
1. On the main screen, choose “Settings > Safari”.
2. Tap “Clear cookies”.
To remove cookies on Android:
1. Menu > Settings > Clear all cookies

FACEBOOK PLUGIN may use Facebook social network plug-ins, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter “Facebook”). When you request access to a page on our Site containing such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugins is sent directly to your browser by Facebook and inserted into the site’s page. Facebook is informed that your browser has accessed the corresponding page of our site, including if you do not have a Facebook account or if you are disconnected from your Facebook account at the time. Your IP address is transmitted directly by your browser to a Facebook server located in the United States and is stored there.
If you are logged into Facebook while browsing Our Site, Facebook will directly link your visit with your Facebook user account. If you interact with a plugin, for example by clicking on a “Like” button or by leaving a comment, the corresponding information will be transmitted and stored on a Facebook server. They will be published onto your Facebook account. Facebook can use this information for advertising purposes, market research and to adapt its Facebook pages. In this way, Facebook can create profiles about users, interests and relationships, for example to evaluate the use of the Site after seeing Facebook advertisements, to inform other Facebook users on our website of activities and to offer other services in connection with the use of Facebook.
If you do not want Facebook to connect the information collected through our site to your Facebook account, you must log out of Facebook before visiting our site.
For more information on the purpose and scope of data collection by Facebook, data processing and use by Facebook, and your related rights and configuration options for the protection of your privacy, we refer you to the data protection information policy from Facebook, accessible by following this link: Facebook Data Policy.